Mildura rebrands as ‘Tropical North Victoria’

The Mildura region is excited to announce that its rebranding as ‘Tropical North Victoria’. This new name pays tribute to the vibrant, sunny, and welcoming atmosphere that the region is famous for, while highlighting its unique appeal compared to other tropical destinations.

The new name aims to show Australians that Mildura can be an idyllic holiday destination without the typical hazards associated with the northern tropical climates. In other words, “cods not crocs” and “no sharks, just great bites”.

Shane Jacobson, the brand ambassador, states, “I am thrilled to be the ambassador for Mildura tourism. I think Mildura is one of the hidden gems of Australia, but the secret is out now, so it’s hidden no longer. Mildura is a great place to escape cold weather and warm the soul whilst enjoying all the things that calm the heart and mind. The Mighty Murray River divides Victoria and NSW; Mildura is the place that unites them.”

What do you think? Will you be heading to Tropical North Victoria on your next trip?

Watch the video below featuring Shane Jacobson on the rebrand!

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